Advanced Website Design

When your vision goes beyond a traditional website.

Some ideas need a little more than pages and a contact form.

Whether you’re building a member platform, resource hub, searchable directory, or something that doesn’t quite fit into a neat little website category, we’ll create an experience built around how your business works & how your audience needs to use it.

Website homepage for Michigan Black Birthworker Directory, featuring a woman reading a book to a child, with sections on mission and advocacy for Black mothers and birthworkers.
Screenshot of a website homepage for the Michigan Black Birthworker Directory, featuring a large group photo of diverse individuals, navigation menu, search area, and profile pictures of various birthworkers.

Your big idea doesn’t need to fit inside a standard website box.

This isn’t a traditional website with a few extra bells and whistles tacked on. We start with how your business actually works, what your audience needs to be able to do, and how all the moving pieces need to connect.

Then we build the experience around that.

WHAT MAKES THIS DIFFERENT:

→ We start with the functionality

Before we worry about making it pretty, we map out what the site actually needs to do & how people need to move through it.

→ The experience is built around your audience

Directories, memberships, resources, multiple audiences — the structure is intentionally planned so it makes sense to the people using it.

→ We’re not forcing it into a template

Your business model determines the website structure, not the other way around.

→ I’ll help you figure out the moving pieces

You don’t need to show up knowing exactly how everything should work. That’s part of what we’ll figure out together.

An investment shaped by the experience you’re creating.

Starting at $8,500+

Every project is custom quoted based on strategy, functionality, integrations, content structure, and overall scope.

The planning phase helps define the right solution before the full project investment and timeline are finalized.


WHAT’S INCLUDED

✓ Custom website strategy + design

✓ Third-party integrations

✓ Mobile-friendly build

✓ Basic on-page SEO

✓ Custom styling

✓ Training + launch support‍‍

Pay in full OR 2-split payments (50% due at booking/50% 1 week before design)

woman sitting on a couch with a notebook sketching plans
WHAT IT’S LIKE TO WORK TOGETHER

A clear experience begins with a clear plan.

Creating a website doesn’t have to feel overwhelming. I’ll guide you through each step, ask the right questions, and help you make confident decisions along the way. You’ll always know what comes next, what’s expected, and where we are in the process.

Together, we’ll create a website that’s not only beautiful, but built with intention using our 3-phase process.

DESIGN TIMELINE:

The timeline varies depending on the scope, functionality, content, and number of audiences involved.

A clear project schedule will be established during the planning phase, so you’ll understand the major stages, responsibilities, and decision points before the build begins.

A little client love

❤︎⁠

A little client love ❤︎⁠

  • "I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business..."

    —Rachel Redmond, Owner of Redmond Functional Health

  • “Do it! Book with Tracy! The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan.”

    —Domonique, North Star Birthing Services

  • "I had a vision for a project and needed someone that could integrate all the bells and whistles and Tracy did just that."

    —Shonte’ Terhune, The Drop Lactation

  • "Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

    — Jen Davis, Author

  • "Extremely supportive and listened to my needs."

    —Tynesha Guest, Golden Path Therapeutics LLC

  • "My new website is user-friendly and organized!"

    —Leisa Conklin, Therapeutic Massage by Leisa LMT

Explore Website Design Projects

Frequently Asked Questions

Have a bigger idea in mind?

Whether it’s a directory, membership, resource hub, e-commerce or something a little harder to put in a box, let’s figure out what it needs and build the right experience around it.