Custom website experiences

When your vision goes beyond a traditional website.

Some businesses need more than a beautiful website.

Whether you’re creating a member platform, resource hub, online directory, or another custom experience, we’ll design a solution that’s built around how your business works and how your audience interacts with it.

Let’s Talk About Your Vision
Website homepage for Michigan Black Birthworker Directory, featuring a woman reading a book to a child, with sections on mission and advocacy for Black mothers and birthworkers.
Screenshot of a website homepage for the Michigan Black Birthworker Directory, featuring a large group photo of diverse individuals, navigation menu, search area, and profile pictures of various birthworkers.

Some ideas don’t fit inside a standard website.

This experience is designed for businesses and organizations that need thoughtful planning, custom functionality, and a website experience tailored to the way they serve their audience.

It may be the right fit if you’re planning to create:

→ A member portal or online community

→ A searchable directory

→ A resource library or education hub

→ Multi-audience experiences

→ A website with custom functionality beyond a traditional marketing site

WHAT IT’S LIKE TO WORK TOGETHER
woman sitting on a couch with a notebook sketching plans

A clear experience begins with a clear plan.

Creating a website doesn’t have to feel overwhelming. I’ll guide you through each step, ask the right questions, and help you make confident decisions along the way. You’ll always know what comes next, what’s expected, and where we are in the process.

Together, we’ll create a website that’s not only beautiful, but built with intention using our 3-phase process.

  • Every successful website starts with a clear plan. We'll review your current website, business goals, and existing content to develop a strategy that better positions your business while creating a clear roadmap for your design.

  • Once the design direction is approved, I'll build your new custom website using the platform that's the best fit for your business goals, content needs, and long-term maintenance.

  • The final phase focuses on polishing every detail before launch. We'll complete final refinements, optimize the website for search, thoroughly test functionality, and prepare everything for a smooth transition to your new website.

    After launch you’ll have 1-week of functionality support only.

DESIGN TIMELINE:

The timeline varies depending on the scope, functionality, content, and number of audiences involved.

A clear project schedule will be established during the planning phase, so you’ll understand the major stages, responsibilities, and decision points before the build begins.

An investment shaped by the experience you’re creating.

Starting at $8,500+

Every project is custom quoted based on strategy, functionality, integrations, content structure, and overall scope.

The planning phase helps define the right solution before the full project investment and timeline are finalized.

WHAT’S INCLUDED

✓ Custom website design with a focus on the specialized functionality

✓ Third-party integrations

✓ Strategic planning

✓ Mobile optimization

✓ Basic on-page SEO

✓ Custom styling

✓ Responsive design

✓ Training resources

✓ Launch support‍

Pay in full OR 2-split payments (50% due at booking/50% 1 week before design)

Let's book your Design!

Kind Words from Clients

  • "I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business..."

    Working with Tracy was seamless from start to finish. Her process is incredibly organized, making what can feel like an overwhelming project feel clear and manageable.

    She was collaborative, receptive to feedback, and truly invested in creating something I loved. I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business, bringing on new practitioners and continuing to expand my practice.

    As a business owner myself, I really value not just what’s delivered, but how it’s delivered. Tracy exceeded my expectations on both. Highly recommend working with Tracy!

    —Rachel Redmond, Owner of Redmond Functional Health

  • “Do it! Book with Tracy!”

    I had the absolute pleasure of working with Tracy on a statewide directory project. She listened, was attentive, and problem solved with me as I did my homework and client task. She brought a clear creative vision, strong communication, and an incredible eye for detail. The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan. I highly recommend her!

    —Domonique, North Star Birthing Services

  • "Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

    When I first published my debut novel, For Eva, I was scrambling. I hastily put together a website “just to have one” but knew I would eventually need a total overhaul by a professional.

    Working with Tracy was an absolute dream. She has a fantastic eye, is incredibly talented, and is so down-to-earth. I immediately felt like I was collaborating with a close friend!

    I would highly recommend any authors out there who are looking for someone to design their site or revamp their current one reach out to Tracy.

    — Jen Davis, Author

  • "Extremely supportive and listened to my needs."

    Tracy was great to work with, she was very professional, thorough, and extremely supportive. She was very responsive and listened to my needs. I highly recommend!

    —Tynesha Guest, Golden Path Therapeutics LLC

  • "My new website is user-friendly and organized!"

    I recently had my business website created by Tracy, and I couldn’t be happier with the results! Tracy was professional, organized, and attentive throughout the entire process. She took the time to ask thoughtful questions to ensure the website reflected the unique vibe of my business.

    —Leisa Conklin, Therapeutic Massage by Leisa LMT

  • "Smooth process with exceptional results!"

    I have collaborated with Tracy on a number of projects for two women's fashion footwear brands. She has delivered every time and always impresses our team with her attention to detail, creativity, and ability to stay perfectly organized while juggling all the moving parts of our photoshoots. I would recommend Tracy's photography services for anyone seeking a smooth process with exceptional results.

    —Dana Tracy, Linea Paolo Shoes

Explore Website Design Projects

FAQs

  • Strategic Website Design is the right fit for a custom marketing website built around a growing business. A Custom Website Experience is usually the better fit when the project includes multiple audiences, directories, gated content, memberships, portals, resource systems, or functionality that needs more planning than a traditional website.

  • Yes. These projects may include searchable directories, memberships, resource hubs, portals, community spaces, gated content, or other custom experiences. The exact tools and structure will be recommended after we understand how the experience needs to work.

  • Yes. User experience planning is one of the most important parts of this service. I’ll help organize the content, define clear pathways, and make sure the experience feels intuitive for every audience it needs to serve.

  • The platform will be chosen according to the goals, functionality, maintenance needs, and long-term direction of the project. I won’t force the idea into a tool that cannot support it well.

  • The investment is based on the complexity of the experience, number of audiences, functionality, integrations, content structure, and overall scope. You’ll receive a custom recommendation rather than a one-size-fits-all package.

  • We begin with planning. Before design or development, we’ll clarify the business goals, audiences, content, functionality, and the experience people need to have. That foundation makes the rest of the project clearer and more efficient.

Ready to bring a bigger idea to life?

Tell me what you’re creating, who it needs to serve, and what you hope the experience will make possible.

Together, we’ll turn the moving pieces into a clear path forward.

Let’s Talk About Your Vision