Client

Helping Us Grow (HUG) Black Doula Collective

A community initiative led by the Ingham County Health Department

Scope of Work

Custom Squarespace Website
Website Strategy + Content Organization
Visual Direction, Curated custom Imagery + Icons

Problem Solved

HUG needed one website to clearly serve two distinct audiences: families seeking culturally responsive doula care and Black doulas looking for education, support, and community. I organized the content into clear pathways so every visitor can quickly find the right resources and next step.

Brand Overview

Helping Us Grow Black Doula Collective connects families across Mid-Michigan with culturally responsive doula care while supporting Black doulas through education, mentorship, visibility, and community.

The visual direction blends warm, nature-inspired colors with airy layouts, illustrations, and story-driven imagery. The result feels approachable and grounded while still carrying the clarity and credibility of a county-supported initiative.