Professional website designer in Lansing, MI
Custom Website Design Built to Match Your Next Chapter
When your business has outgrown DIY and templates, it’s time for a site as unique as your vision. Get a polished, strategic, one-of-a-kind Squarespace website that feels like you!
Templates are amazing for getting started, but there comes a point when your business needs more.
More strategy, more storytelling, more design that’s fully tailored to you. That’s where my custom web design service comes in.
A custom website design may be perfect for your small business if…
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01
You’ve outgrown the “just getting started” phase.
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02
Your services and client journey are a little more complex.
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You need a ton of customizations that are specific to your business and operations.
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You're ready to invest in a website that is tailored to you.
Two paths to a custom site, which one sounds like you?
01
You’re a small business or creative
who’s ready to elevate your online presence.
Ideal for 4–6 page small business websites.
02
You’re building something for a group, collective, or organization that needs more pages and more functionality.
Ideal for 10+ page sites, portals, or directories.
THE
Packages
SMALL BUSINESS WEB DESIGN PACKAGE
Get a custom site for your small business in 4 weeks
Up to 6 pages · Built on Squarespace · Strategy-led, personality-packed design
Perfect for the small business owner, creative, or service provider.
Investment starts at $4000
Includes
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01
Up to 6 custom-designed pages
Think: Home, About, Services, Portfolio, Blog, Contact (we’ll choose what makes the most sense for your business). All intentionally designed around your brand, your voice, and your goals.
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02
Strategy-backed structure
We’ll map out your pages so they guide visitors from “just looking” to “okay, I need this.”
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03
Mobile-friendly & SEO-friendly
Your site will look good on phones (where most people are) and be set up with the basics so search engines know what you’re about.
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04
Domain connection + third-party integrations
I will help you connect your domain to your site and assist you with connecting any third-party integrations your use in your business.
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05
Post-launch support
You will have 2-weeks of support, if you have any questions or need additional help figuring out Squarespace.
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06
Video Tutorials
When we launch, I won’t just hand you a login and vanish. I’ll provide you with tutorials you can access at any time to help you understand your site and how to make edits on your own.
Large Organizational & Collective Website Design
Websites for counties, collectives, and organizations that need portals, directories, or more complex structure.
10+ pages · Member portals · Directories · Specialized functionality • 6-week timeline
Some projects are bigger than a standard small business website.
If you’re building something like a county-wide initiative, a professional collective, a resource hub, or a membership-style space where different types of users need different access—this is where we step into fully custom territory.
These projects include things like
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10+ pages of content
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A private member or client portal
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Resource libraries or directories
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Multiple user types or access levels
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More in-depth strategy, planning, and testing
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Along with everything that is included in standard custom website build.
Because these builds are more complex, they’re fully custom quoted, but most start around $10,000+
Client Showcase
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Author Jen Davis
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Golden Path Therapeutics LLC
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Michigan Black Birthworker Directory
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Therapeutic Massage by Leisa
The Process
Strategy & Discovery
We start with a brand + website questionnaire and a strategy session to nail down your vision, voice, and goals.
01
Design & Development
I design your site from the ground up — layout, style, and flow built around your content and business objectives.
02
Review & Refine
You’ll provide feedback at key checkpoints, making sure every detail feels right.
03
Launch & Support
We go live! You’ll receive training resources so you can make updates with confidence, plus two weeks of post-launch support.
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Frequently Asked Questions
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Your custom small business package includes up to 6 fully designed pages. If you need more, standard internal pages (like extra service pages, FAQs, or info pages) are $400 per page. For more complex pages—like long-form sales pages, portals, or directories—I’ll put together a custom quote based on your needs.
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If you’re a solo business owner or small team and mostly need a website to showcase your services, share your story, and help people contact or book you—you’re almost definitely in the small business tier.
If you’re working with a larger organization, building something for a whole community, or need advanced functionality like member logins or directories, you’re probably in Large Organization/Collective territory.If you’re not sure, tell me about your project and I’ll point you in the right direction.
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Yes, primarily. Squarespace keeps things simple and easy to maintain long-term, which means you’re not chained to a developer every time you want to make a small update.
However, there are special circumstances that I will work with Showit or Wix.
Ready to inquire about a custom website for your business?
Have a quick question? You can also reach me at info@tracynichole.com.
Expect a response within 1-2 business days, so keep an eye on your inbox!