CUSTOM website design

You’ve built the business. Now let’s build the website to match.

Your business has grown, evolved, and gotten a whole lot clearer. Your website should reflect that. Together, we’ll create a strategic, polished site that feels like where you are now — and gives you room for what’s next.

Start Your Project
collage of website designs

Custom website design, without the one-size-fits-all approach.

Your website isn’t being designed around a trend, a formula, or what everyone else in your industry is doing. It’s built around your actual business — how it works, who you want to reach, and where you want to go next.

What makes this different:

→ Strategy before styling — we get clear on the business and user journey before making things pretty.

→ A guided process — you won’t be left staring at a blank page wondering what I need from you.

→ Designed to feel like you — not like another version of someone else’s website.

→ Built with growth in mind — so you’re not back here replacing the whole thing the minute your business evolves.

An investment in where your business is going next

Starting at $5,500

Every project is custom quoted based on your goals, functionality, and overall scope.

Most projects fall between $5,500 and $7,500.

WHAT’S INCLUDED

✓ Custom website strategy + design

✓ Mobile-friendly build

✓ Basic on-page SEO

✓ Custom styling

✓ Training + launch support‍

Pay in full OR 2-split payments (50% due at booking/50% 1 week before design)

Let's book your Design!
woman sitting on a couch with a notebook sketching plans 
WHAT IT’S LIKE TO WORK TOGETHER

A collaborative process designed to make the journey feel just as good as the destination.

Creating a website doesn’t have to feel overwhelming. I’ll guide you through each step, ask the right questions, and help you make confident decisions along the way. You’ll always know what comes next, what’s expected, and where we are in the process.

Together, we’ll create a website that’s not only beautiful, but built with intention using our 3-phase process.

  • Every successful website starts with a clear plan. We'll review your current website, business goals, and existing content to develop a strategy that better positions your business while creating a clear roadmap for your design.

  • Once the design direction is approved, I'll build your new custom website using the platform that's the best fit for your business goals, content needs, and long-term maintenance.

  • The final phase focuses on polishing every detail before launch. We'll complete final refinements, optimize the website for search, thoroughly test functionality, and prepare everything for a smooth transition to your new website.

    After launch you’ll have 1-week of functionality support only.

DESIGN TIMELINE:

Most Strategic Website Design projects are completed in 3 to 6 weeks, depending on the scope of the project, how quickly feedback is received, and how prepared your content is before we begin.

A little client love

❤︎⁠

A little client love ❤︎⁠

  • "I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business..."

    —Rachel Redmond, Owner of Redmond Functional Health

  • “Do it! Book with Tracy! The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan.”

    —Domonique, North Star Birthing Services

  • "I had a vision for a project and needed someone that could integrate all the bells and whistles and Tracy did just that."

    —Shonte’ Terhune, The Drop Lactation

  • "Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

    — Jen Davis, Author

  • "Extremely supportive and listened to my needs."

    —Tynesha Guest, Golden Path Therapeutics LLC

  • "My new website is user-friendly and organized!"

    —Leisa Conklin, Therapeutic Massage by Leisa LMT

Explore Website Design Projects

Frequently Asked Questions

  • You can pay in full or split pay, 50% due at booking, 50% 1 week before design begins.

  • If your business has grown beyond the website you started with and you’re ready for a custom website that reflects where you are today and supports where you’re headed next, this is likely the right place to start. If you’re not sure, don’t worry. We’ll figure that out together before moving forward.

  • I believe the best platform is the one that best supports your business and your goals. While many of my projects are built in Squarespace, I also work with platforms like Framer when they’re a better fit for the type of experience we’re creating. My recommendation is always based on what will serve your business best, not on forcing every project into the same platform.

  • You are responsible for:

    • Platform Subscription

    • Domain (You can go through Squarespace or a third-party like Go Daddy, Namecheap)

    • Legal Documents (Privacy Policy, Terms, etc.) For the Privacy Policy I do recommend a free option to my clients through Termly.io

    • FOR ADVANCED BUILDS: Third Party Plugins if you need them for specific functionality.

  • Absolutely. If you need a simple, thoughtfully designed visual identity before your website begins, I offer Brand Styling as an add-on to help create a cohesive look before we move into design.

  • This is a collaborative process. I’ll guide the strategy and design, while you provide the insight that only you can about your business. Together, we’ll create a website that feels authentic to your business and aligned with your goals.

  • No. While having content prepared helps keep the project moving, you don’t need everything figured out before reaching out. I’ll guide you through exactly what you’ll need before design begins, and you’ll have plenty of time to prepare.

  • Your project includes a focused revision phase to make intentional refinements.

    Because this is a streamlined process, revisions are structured to a dedicated timeline at the end of the design process to keep things moving while still ensuring everything feels aligned and complete.

  • Due to the nature of this service and deliverable, there are no refunds.

Ready for a website that finally feels like the business you’ve built?

You’ve done the growing. Now let’s create a website that reflects it — strategically, beautifully, and in a way that feels completely like you.

Start your project