What’s a VIP Day, and Why Your Business Needs One 

Alright, let’s talk about something that could seriously change the game for your business:VIP Days.

You're probably thinking, "What the heck is a VIP Day?" It sounds like something you’d get at a fancy spa. But stick with me, because a VIP Day is basically a spa day for your brand.

Yes, you read that right. It's a one-day all-in, laser-focused experience where we knock out a your website or branding styling, designed to make your business stand out like Beyoncé at a karaoke bar.

Let’s dive into the details.

What Exactly Is a VIP Day?

In the simplest terms, a VIP Day is like your business glow-up day. 

It’s a dedicated, hyper-focused, productivity-packed day, that is 100% on your brand. We’re not talking about weeks or months of back-and-forth emails, or endless revisions that make you question your life choices. Nope! It’s fast, it’s focused, and by the end of the design intensive, you’ve got yourself a freshly designed website to promote yourself or branding assets to match. 

Perfect if you are a service based business who doesn’t need more than 5 pages, or a repeat client needing a website refresh.

The VIP Day(s) Breakdown:

Here’s what you can get on this magical day of productivity:

WEBSITE DESIGN DAY PACKAGE

✓ Up to 5 custom website pages (core pages like Home, About, Services, Contact, etc. or if you have a lot of services we can focus more on the Home & multiple services pages)

✓ Basic SEO Setup

✓ Creative Consult prior to design days to review prep work

✓ A DIY Content Writing Guide to help you write the words for your site

✓ Chat support during your VIP days

✓ Access to the Video Tutorial Library so you can learn how to use your Squarespace site and make updates when needed.

✓ One Week of Functionality Support for peace of mind after launch.

DESIGNED IN 1 DAY. DELIVERED IN 24-48 HRS.

BRAND STYLING DESIGN DAY PACKAGE

✓ Creative Consult prior to design days to review prep work

✓ 1 Design Day dedicated entirely to your brand

✓ 1 Logo concept, multiple variations (Primary, Secondary, Favicon)

✓ An intentional color palette, that is built for accessibility

✓ Typography pairings

✓ Brand guidelines to help you use everything with clarity and consistency

DESIGNED IN 1 DAY. DELIVERED IN 24-48 HRS.

Why Should You Book a VIP Intensive?

Still on the fence? Let me hit you with some real talk.

1. Speed:

Time is money and you don’t have time to waste. A VIP Intensive condenses what usually takes weeks into just a day. That’s like binge-watching an entire season of your favorite show in one sitting—except at the end, you’ve got an amazing landing page or branding kit. Efficient and fabulous.

2. Focused Attention:

You get me uninterrupted for a whole day (or half), where I tackle your brand’s biggest needs. It’s like having a designer and strategist in your back pocket for the day. 

3. Customization:

Want bold colors? Done. Need a sleek, minimalist layout? You got it. Whatever your brand’s vibe is, we’re going to make sure it shines through.

4. Less Stress, More Results:

Building a brand and website doesn’t have to feel like pulling teeth. I take the stress out of the process by making sure we communicate clearly, set expectations, and—here’s the key part—have fun. You’ll be shocked at how easy this can be when you’ve got the right person in your corner (hint: that’s me).

Who Is a VIP design Day Perfect For?

VIP Days are perfect for the service based business owners who don’t have a need for more than 5 pages on their website. We’re talking the standard Home, About, Services, Contact, and Resources or Portfolio page. And that’s just one way it can be done. If you are a business that has a lot of services and you would rather each service have an individual page, we can focus more on a high converting homepage and have the rest of the pages focus on your individual service offerings.  

How Does It Work?

Good question! Here’s the breakdown of how your VIP Day goes down:

  • Pre-Day Prep:
    Before your VIP Design Intensive (no less than a week before the scheduled day), you’ll have a little homework to make sure we’re ready to dive in.
    This includes:

    • a questionnaire to get all the details about your brand’s vibe, goals, and anything else you’ve got in mind. 

    • A Pinterest Board so you can visually show me the style and direction you dream of. 

    • Web Copy (the words) for your web page, if needed (if you prefer to plug in your words after the design template is completed, on your own time, that’s cool too–I can use filler text). 

    • We’ll also have a consult on our client portal at least one week before the design day to align expectations and make sure we’re on the same page. This way, when the day comes, we’re ready to roll.

  • The Big Day:
    The day kicks off with a check-in to let you know I’m getting started.
    You can go about your day, and I’ll get to working on your website or brand, but make sure you’re available for feedback checkpoints throughout the day via email/text.
    By the end of the day, I will send you a walk through video and get your final approval/work on any revisions.

  • Post-Day Wrap-Up:
    Once the VIP Design Intensive is done, you’ll receive all the files and assets you need to take your brand live within 24-48 hrs (we like to make sure everything is working right!) Then will have access to me for functionality support for a week after launch.

Why I’m Obsessed with VIP Days

VIP Days are efficient, results-driven, and most importantly, I get to work one-on-one with amazing clients like you! Together, we create something awesome in just a day. It’s a total win-win.

Plus, there’s something seriously satisfying about skipping the back-and-forth emails, the never-ending revisions, and the drawn-out timelines. 

We get to cut through all that noise and get straight to the good stuff: building a brand that will make your business shine.

Let’s Make It Happen

If you’re tired of putting off your website and branding and want to get it done *now*, a Website Design Day or Brand Styling Design Day is the way to go. 

I’m here to help you elevate your business, look legit, and get you those “wow” moments from your clients. 

You deserve a brand and a website that reflects how awesome you are—and I’m here to make that happen.

Tracy Nichole Creative

Tracy is a web designer and digital artist based in Michigan. She has run her own business for 8+ years and loves helping other business owners and brands from all over, sell their products and services through impactful designs.

When she’s not working, she loves being with her family, reading novels, and baking desserts (primarily cookies).

https://www.tracynichole.com
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