tablet with a mood board on the screen sitting on a textured surface with an apple pencil.
female designer hands in the shot with color swatches

Brand Identity Design for Founders

A refined, strategic brand identity created in a focused 2-day experience—designed to bring clarity, cohesion, and confidence to how you show up.

Book Your Design Day
Book Your Design Day

What Brand Identity Really Means

It’s more than a logo—it’s the visual system that shapes how your business is experienced.

It’s the combination of color, typography, logo design, and supporting elements that create consistency across every touchpoint—so your brand feels intentional, recognizable, and aligned.

WHEN YOUR BRAND IDENTITY IS CLEAR:

Your visuals feel cohesive

Your content looks intentional

Your audience recognizes you instantly

Branding Projects

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Branding Projects •

Business card for Sara Whitmore, Realtor, on a green background with a shadow cast by a curved object.
The cover of a book titled "Women's Contemporary Fiction Jendavis Author" on a pink background.
A woman and a girl talking in a cozy room with framed artwork on the red wall, overlaid with the text 'The Calm Birth Club' and three color circles at the bottom.
Logo for Olivia James Interiors over a background of interior decor items. Decor includes a vase with dried branches, a candle, and a ceramic sculpture, with a color palette at the bottom featuring neutral tones.
Wedding photograph with overlay text 'Mia Sophia Luxury Wedding Photographer and Mia Sophia Photography' in elegant pink font, featuring a bride holding a bouquet of flowers and a groom standing nearby.
A couple in wedding attire embracing on a beach at sunset, with a logo that says WanderLove Photography, featuring mountains and a star in the background.
Black and white image of a person receiving a massage, with text overlay that reads "Therapeutic Massage by Leisa, LMT".
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woman sitting at a table working on her laptop with a steaming cup of coffee next to her

2-day Brand Identity Experience

A focused, collaborative 2-day experience designed to build a strong, cohesive visual foundation—without dragging the process out for weeks.

Everything is thoughtfully planned ahead of time, so when your Design Day arrives, we’re not figuring things out… we’re bringing your vision to life.

WHAT’S INCLUDED IN THE PACKAGE?     

✓ Creative Consult prior to design days to review prep work

✓ 2 Design Days dedicated entirely to your brand

✓ 1 Logo concept, multiple variations (Primary, Secondary, Submark, Favicon)

✓ An intentional color palette

✓ Typography pairings

✓ Supporting brand elements to bring everything together

✓ Brand guidelines to help you use everything with clarity and consistency

TIMELINE: 2 DAYS

INVESTMENT $2800 ‍ ‍(split into 2 payments)

Let's Book Your Design Day
Let's Book Your Design Day
Female brand designer sitting on the couch with tablet in her lap drawing logo design concepts

The Process

  • You’ll complete a brand questionnaire and we’ll align on your vision, audience, and direction ahead of your scheduled design days.

  • I begin building your brand identity—developing your logo suite, color palette, and typography system based on our approved direction.

  • Your brand is refined, expanded, and brought together into a cohesive visual system, including supporting elements and final polish.

  • You’ll receive your complete brand identity package, including organized files and brand guidelines so you can implement everything with confidence.

We take a focused, one-concept approach, rooted in strategy and creative direction—so the process feels clear, intentional, and aligned from the start.

Kind Words from Clients

  • "I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business..."

    Working with Tracy was seamless from start to finish. Her process is incredibly organized, making what can feel like an overwhelming project feel clear and manageable.

    She was collaborative, receptive to feedback, and truly invested in creating something I loved. I’m thrilled with my branding and website—it feels like the perfect foundation as I step into the next chapter of my business, bringing on new practitioners and continuing to expand my practice.

    As a business owner myself, I really value not just what’s delivered, but how it’s delivered. Tracy exceeded my expectations on both. Highly recommend working with Tracy!

    —Rachel Redmond, Owner of Redmond Functional Health

  • “Do it! Book with Tracy!”

    I had the absolute pleasure of working with Tracy on a statewide directory project. She listened, was attentive, and problem solved with me as I did my homework and client task. She brought a clear creative vision, strong communication, and an incredible eye for detail. The final product is not only visually stunning but also highly functional and will impact Black Maternal Health in Michigan. I highly recommend her!

    —Domonique, North Star Birthing Services

  • "Not only does she make a mean website, she’s an avid reader and “gets” what we as authors need."

    When I first published my debut novel, For Eva, I was scrambling. I hastily put together a website “just to have one” but knew I would eventually need a total overhaul by a professional.

    Working with Tracy was an absolute dream. She has a fantastic eye, is incredibly talented, and is so down-to-earth. I immediately felt like I was collaborating with a close friend!

    I would highly recommend any authors out there who are looking for someone to design their site or revamp their current one reach out to Tracy.

    — Jen Davis, Author

  • "Extremely supportive and listened to my needs."

    Tracy was great to work with, she was very professional, thorough, and extremely supportive. She was very responsive and listened to my needs. I highly recommend!

    —Tynesha Guest, Golden Path Therapeutics LLC

  • "My new website is user-friendly and organized!"

    I recently had my business website created by Tracy, and I couldn’t be happier with the results! Tracy was professional, organized, and attentive throughout the entire process. She took the time to ask thoughtful questions to ensure the website reflected the unique vibe of my business.

    —Leisa Conklin, Therapeutic Massage by Leisa LMT

  • "Smooth process with exceptional results!"

    I have collaborated with Tracy on a number of projects for two women's fashion footwear brands. She has delivered every time and always impresses our team with her attention to detail, creativity, and ability to stay perfectly organized while juggling all the moving parts of our photoshoots. I would recommend Tracy's photography services for anyone seeking a smooth process with exceptional results.

    —Dana Tracy, Linea Paolo Shoes

My Brand Identity Design package is perfect for your small business if…

  • 01

    You’ve outgrown your current branding

  • 02

    You want a cohesive, recognizable visual identity that feels more aligned and elevated

  • 03

    You value direction, structure, and a clear process

  • 04

    You don’t want to spend months going back and forth on design

Want your brand and website to feel cohesive from the start?

screenshot of directory website for black birth workers

You can bundle your 2-Day Brand Experience + 2-Day Custom Website Experience for a seamless, streamlined process—with built-in savings.

The design phases don’t have to happen back-to-back, allowing each part of your project the space it needs while still helping you launch faster.

Bundle investment starts at $5800

*save $1000 when you book together

Book your design days!
Book your design days!

Frequently Asked Questions

  • Once you inquire, you’ll receive an email from me with next steps.

    To reserve your design day, you’ll sign your contract and submit your 50% deposit. From there, you’ll get access to your client portal, where everything is organized and easy to follow. Once you are in, you will be able to schedule your preferred date.

  • A 50% deposit is required to book, with the remaining balance due on your Design Day.

  • Design Days are limited and typically book a few weeks in advance.

    If you have a specific timeline in mind, I recommend reaching out sooner rather than later to secure your spot.

  • Yes. Many founders choose to combine brand identity with custom website design for a fully cohesive experience.

    They will need to be booked for separate design days.

  • Yes! You can bundle Template Customization and Brand Identity together.

    They will need to be booked for separate design days.

  • Rather than overwhelming you with endless options, I focus on creating one refined, strategic direction for your brand.

    You’ll receive one thoughtfully developed logo concept along with logo variations that align with your vision, with time built in for feedback and final refinements during your Design Days.

  • The Design Days are focused and efficient—but the work begins before that.

    Through your questionnaire, our creative direction consult, and behind-the-scenes prep, everything is thoughtfully planned in advance. This allows us to use your Design Days to fully execute your brand with clarity and intention.

    With that said, if your prep work isn’t completed in time for our creative direction call, we will need to reschedule your design days.

Ready for a complete brand identity—designed in just two days?

Have questions before booking? Reach out!