Brand Design
Intentional brand identity design for founders who are ready for a visual identity that matches the depth of what they’re building.
Brand Identity is more than just a logo…
It’s the visual system that shapes how your business is experienced.
It’s the combination of color, typography, logo design, and design elements that creates consistency across every touchpoint.
WHEN YOUR BRAND IDENTITY IS CLEAR:Your visuals feel cohesive
Your content looks intentional
Your audience recognizes you instantly
EXAMPLE WORK
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EXAMPLE WORK •
What’s included in the brand identity experience?
A focused, collaborative process designed to build a strong visual foundation.
Discovery & Creative Direction
Custom logo suite (Primary, Secondary, Submark)
Intentional color palette
Typography system
Supporting brand elements
Brand guidelines
INVESTMENT STARTS AT $2500 • 3-4 WEEK TIMELINE
The Process
Discovery
We begin with a comprehensive questionnaire to understand your story, audience, values, and long-term vision. This is where we define the foundation and align on direction.
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Research & Visual Direction
I review your responses, analyze your market, and shape your positioning. From there, I develop two curated mood boards and tentative color palettes that establish two different directions for you to choose from.
02
Design Development
With strategy and direction in place, I’ll create your logo concepts along with a cohesive color palette, typography system, and supporting brand elements.
03
Delivery & Guidelines
After your final approval, you’ll receive organized logo files, brand assets, and a clear set of brand guidelines so you can implement everything consistently across your website and marketing.
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Brand design may be perfect for your small business if…
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You’ve outgrown your current branding
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You want consistency across platforms
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You value direction and structure
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You’re ready to invest in a cohesive foundation
Need a Custom Website Too?
If you’d like your website and visuals to feel cohesive from the start, you can bundle Brand Identity + Custom Website Design.
Bundle investment starts at $6250
Frequently Asked Questions
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After you submit your inquiry, I’ll reach out using your preferred method of communication to connect and confirm alignment. From there, you’ll receive a detailed proposal outlining scope, timeline, and investment.
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A 50% deposit is due to secure your project and reserve your start date. The remaining balance is due the week before design begins.
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Brand identity projects are typically booked several weeks in advance. If you have a specific timeline in mind, I recommend reaching out early to ensure availability.
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Yes. Many founders choose to combine brand identity with custom website design for a fully cohesive experience.
Brand + Custom Website Design timeline: 6-8 weeks
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Yes! You can bundle Template Customization and Brand Identity together.
Timeline: 5 weeks
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I’ll provide two logo concepts for you to choose from based on our approved creative direction. This keeps the process focused and strategic. You’ll then get to narrow down which one you align with best.
There are 2 rounds of revisions.
You don’t need to figure it all out. You need a clear, strategic partner.
Fill out the form below so I can learn more about your business and how I can help you!
Have a quick question? You can also reach me at info@tracynichole.com.
Expect a response within 1-2 business days, so keep an eye on your inbox!